Isn’t It All About IMPACT?
There are thousands of non-profit organizations in America today. Almost all claim to be highly impactful. But often, when you ask these organizations for examples of what they’ve done to help resolve their particular issue, they usually don’t have a lot to show. Especially when it comes to impactful communication. Their ads are often boring, self-serving and have no chance of breaking through.
Well, CAPS is the opposite. CAPS believes in order to be effective, communications often have to "push the envelope." That’s why CAPS communications are highly impactful. And we’re not just saying that. It’s what others say too.
Take a look at the following pages. You’ll see many examples of CAPS impactful broadcast TV advertising, radio advertising and newspaper advertising. You’ll also see a plethora of news stories. People are talking about our ads and as a result, the population issue. CAPS ads have been featured in news stories crossing thousands of media venues including many major TV affiliates across the country like ABC, NBC, CBS and FOX, some of the nation’s leading syndicated talk radio shows, the nation’s highest rated local radio shows in the biggest markets, leading daily newspapers, public radio and TV. And while CAPS campaigns often emphasize California, the ads also run in many other areas across the country. CAPS has launched campaigns from Los Angeles to Pittsburgh, from San Diego to Washington DC, from Santa Barbara to Kansas City, from Sacramento to Atlanta.
Even when CAPS isn’t running ads, you’ll still hear the organization’s name in the news. That’s because the media regularly contacts CAPS for expert opinions and comments on important population related news of the day. The organization also distributes opinion pieces that are often picked up by the nation’s leading news outlets.
So, why is all this IMPACTFUL communication so important? Simple. CAPS believes that in the battle for population stabilization, informed Americans are some of the issue’s most powerful weapons. It’s paramount that our communications provide Americans with compelling facts so they can engage in a healthy dialogue about one of the most important issues facing the country today and over the next century.