CAPS TV Ad Asks if High American Unemployment and Wage Depression Were Martin Luther King's Dream
to Take Jobs, Despite Record Minority Unemployment
LOS ANGELES (January 14, 2014) – Californians for Population Stabilization launched TV ads today across America leading up to Monday’s birthday celebration of the late Dr. Martin Luther King, Jr. The TV ads are running on several national cable networks, with much of the media buy focused on daytime programming that skews heavily toward unemployed minority audiences.
The ads feature poignant music and stark black and white photos of displaced American workers. A baritone voice asks how Dr. King “would feel about 20% of African-Americans unemployed or underemployed. About giving amnesty and jobs to 11 million illegal aliens with so many Americans jobless. About admitting 30 million more immigrant workers when 17% of Hispanic Americans are having trouble finding work. About Americans of all races not seeing a wage increase in 40 years.” The commercial concludes with the question, “Was THAT Dr. King’s dream?”
“As we mark the great Dr. King’s birthday, it’s safe to say, higher minority unemployment and no wage increase in 40 years were not part of his dream for Americans,” said Joe Guzzardi, Media Director for CAPS. “So, why do so many of our congressional leaders today want to admit millions more immigrant workers to take jobs and depress wages when hardworking African-American and Hispanic American workers can’t find jobs? Have our leaders lost sight of Dr. King’s dream?”
To view the TV commercial and learn more about CAPS, click here.