Californians are Choking on the Air They Breathe (radio)

This 60-second commercial charges that San Bernardino and Riverside Counties have the worst air in the nation, and connects the poor air quality to the extremely high childhood asthma incidence in this region.  To prove our point, we note that "in San Bernardino County, the cancer risk just from breathing is 1,400 times the EPA's standard."

However, the underlying theme of the campaign is that California's massive population growth, driven 100 percent by immigration and births to immigrants for at least the last 10 years, is the cause of the degradation of California's environment. That growth needs to be stopped.