Ecological footprint television ad campaign

The TV spots point out that when immigrants settle in the U.S., their energy use quickly becomes Americanized. As a result their carbon emissions skyrocket. The result is a quadrupling of immigrants’ carbon footprints compared to the amount of carbon emissions they produced in their home countries.

The TV spot is based on a Center for Immigrations Studies (CIS) report about U.S. immigration and carbon emissions. While the CAPS TV spot is focused more on future carbon emissions, the CIS study looks at current carbon emissions. Currently, US immigrants produce an estimated 637 million metric tons of CO2 annually or the same amount of carbon emissions currently produced by Great Britain and Sweden, combined.

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